Adidas has been named as the first official sponsor of Euro 2012, and will also back Euro 2016 and all other Uefa international competitions between 2010 and 2016.

Adidas will supply match balls as well as equip staff, officials, referees, volunteers and  ball-kids for all international team competitions in Europe during the period, including the European Under-21 Championship (2011, 2013, 2015 and 2017) and the European Women's Championship (2013 and 2017).

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"It is significant that the first Uefa Euro 2012 partnership agreement we are able to announce  is with Adidas," said Uefa general secretary David Taylor. Uefa is all about football and the beautiful game is also at the core of Adidas' business. They are the leading football brand in the sporting goods category, and beyond their promotional activities, they will also be providing top-level support to all our events and courses,  through the provision of official match balls and other sporting goods and apparel."

Herbert Hainer, chairman of the Adidas Group, added: "Adidas has been a clear winner of Uefa Euro 2008 and  we are  looking forward to continuing this success story with the long-term extension of our contract with Uefa for one of the biggest sports events in the world. The history of Adidas as a strong partner of Uefa goes back more than three decades and will  continue to be an important pillar in our strategy to expand our global market leadership in football in the future."

Adidas has supplied the ball for the competition since 1984.