UDF renews with Blue Jackets
07 February 2010 | By David Cushnan
Contract summary
Length of contract: 3 yearsAnnualised value: US$100,000
Overall value: US$300,000
The United Dairy Farmers convenience store chain has renewed its sponsorship deal with the Columbus Blue Jackets NHL franchise.
The suburban Cincinnati-based retailer signed a multi-year agreement although no official details have been released.
UDF’s sponsorship with the Blue Jackets, which began in 2003, includes messages in Nationwide Arena as well as multiple selling stands.
The company's 'Homemade Brand'will be the 'official ice cream' of the team this season.
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