UDF renews with Blue Jackets

07 February 2010 | By David Cushnan

Contract summary

Length of contract: 3 years
Annualised value: US$100,000
Overall value: US$300,000

The United Dairy Farmers convenience store chain has renewed its sponsorship deal with the Columbus Blue Jackets NHL franchise.
 
The suburban Cincinnati-based retailer signed a multi-year agreement although no official details have been released.
 
UDF’s sponsorship with the Blue Jackets, which began in 2003, includes messages in Nationwide Arena as well as multiple selling stands.
 
The company's 'Homemade Brand'will be the 'official ice cream' of the team this season.

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