Transitions lands bargain deal with Team Garmin-Slipstream
Contract summary
Length of contract: 1 yearAnnualised value: US$2 million
Overall value: US$2 million
American cycling's Team Garmin-Slipstream will be renamed as Team Garmin-Transitions after agreeing a sponsorship deal with Transitions Optical.
Team Garmin-Transitions athletes, including multiple Olympic medallist Bradley Wiggins, will wear Transitions lenses in all races around the world. According to sources, the deal is worth US$2 million for one year, with options to renew for Transitions.
"The riders of this team have set the standard for ethical competition while racing and training with the best technology available," said Brett Craig, president of Transitions Optical. "As we looked to replicate the success of our PGA relationship in North America with a similar relationship in Europe; cycling, and specifically Team Garmin, was the perfect fit for our organisation. We share similar goals rooted in innovation and ethics and we are proud to join this elite squad as it continues to build on past success."
Jonathan Vaughters, chief executive of Slipstream Sports, added: "Our riders are constantly going through different lighting conditions while training and racing. If we can increase visual acuity and reduce visual fatigue, that gives us a big advantage on the road. Like the team, Transitions is driven by innovation and a commitment to excellence. We are thrilled to work with them."
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