Title ElectroEnergy Drink has become the official isotonic beverage of the United Football League, the fledgling American football league launched last month.

Title will also be presenting partner of the Championship Game of the league, which has launched with franchises in New York, Florida, Las Vegas and California.

The company's logo will adorn the Las Vegas Locomotives' helmet, as well as on pitch-side LED advertising boards. UFL team sidelines will be supplied with Title product, coolers and water bottles.

"Continuing with our goal of identifying companies who are looking to grow with the United Football League, we are excited to be partnering with Title ElectroEnergy Drink" said Frank Vuono, chief opertaing officer of the UFL. "We are already in discussions with Title to expand our relationship to increase exposure for both brands through third party partnerships."

"The Electric Beverage Company and our proprietary sports drink 'Title' have a lot in common with the UFL; we both have a new and exciting product, as well as tremendously committed and qualified ownership and management to move forward and grow," added EBC president and founder Kevin Sepe. "We look forward to growing together and remaining partners for years to come, as we are proud of and committed to the UFL, its fans and its mission."