Team Garmin-Slipstream hopes partnership bears fruit
Contract summary
Length of contract: 1 yearAnnualised value: US$100,000
Overall value: US$100,000
POM Wonderful will sponsor Team Garmin-Slipstream, the US road-cycling team which finished second overall in the Tour de France, for 2010.
The team, which features star names such as Bradley Wiggins and Christian Vande Velde, is currently taking part in the Vuelta, Spain's top cycling competition and one of Europe's three Grand Tours.
"We are excited to be partnering with one of cycling's premier teams, especially one that is so preeminent in achieving its extraordinary accomplishments through nutritious and natural products," said Matt Tupper, president of POM Wonderful. "We understand how important recovery is to these elite athletes and we look forward to exploring the benefits of POM Wonderful in partnership with Team Garmin-Slipstream."
The team's riders will be provided with POM Wonderful 100% Pomegranate Juice and POMx, the antioxidant super-extract, while the two parties will work together to research POM Wonderful pomegranate juice's effects 'on recovery, combating oxidative stress and inflammation in an intense athletic context.'
"We are thrilled to partner with POM. Our team is dedicated to providing our athletes with the best possible tools available, and POM is among them," said Jonathan Vaughters, chief executive of Slipstream Sports. "POM's commitment to nutrition excellence mirrors our own, so the partnership is a natural fit."
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