Taetea signs on to sponsor Guangzhou Asian Games

04 February 2010 | By Adam Fraser

Contract summary

Length of contract: 1 year
Annualised value: US$1 million
Overall value: US$1 million

The Guangzhou Asian Games Organising Committee has secured Yunnanese tea producer Taetea as an official supplier of the Asian Games.

The competition is expected to attract about 12,000 athletes and staff from 45 countries and regions.

"Guangdong is famous for its time-honoured tea traditions with the largest amount of tea consumption in China, and the 2010 Asian Games, with its pursuit for health and harmony, will be a great opportunity to promote the Chinese tea culture worldwide," said a representative of Taetea on the official Asian Games website.

China boasts the largest tea growing area and production in the world.

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