Sunset+Vine International will manage the global media rights for the International Ski Federation (FIS) Snowboard and Freestyle World Championships for the next five years.

The contract includes the FIS World Championships in 2011 and 2013, as well as key events in Spain, Canada, Norway and the USA. Sunset+Vine will be tasked with finding new technologies and innovative means to exploit the rights, to grow digital coverage and capture the interest of a wider demographic, as well as negotiating traditional rights. Should the agency succeed in its aims, it is estimated that it could earn up to US$500,000.

"Sunset & Vine International is a new partner for FIS with substantial experience in creative production and distribution activities," said FIS president Gian Franco Kasper. "The fact that their innovative concept for managing these rights could be chosen from several high-level applicants underscores the popularity and value of the FIS World Championships in these youth-oriented disciplines."

Jeff Foulser, chairman, Sunset+Vine, added: "We are delighted to be working with FIS on these prestigious World Championships. Both Snowboarding and Freestyle Skiing have grown in popularity as television sports over the past few years and we look forward to broadening their appeal even further."