Liverpool, the English Premier League club managed by Spaniard Rafa Benitez, has secured a three-year sponsorship from Turespaña, the Spain Tourism Board, adding welcome funds to the club's coffers.

Turespaña becomes Liverpools official destination partner for the next three years. The club, which has fielded a number of Spanish players since Benitez took the helm, including star striker Fernando Torres, will give Turespaña prominent exposure, engagement with Liverpool Football Club’s global fanbase and the opportunity for fans to experience Spain through some exciting initiatives at Anfield.

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"We are developing an integrated sport marketing strategy worldwide to capitalise on the large amount of Spanish players that are world icons in many sports like football, tennis, basketball and racing," said Turespaña's head of marketing and communications, Enrique Ruiz de Lera. "Liverpool Football Club, as the EPL club with the best Spanish connection was an obvious choice for us and we look forward to a long-term partnership that will allow us to talk to the huge LFC fan base, especially in UK and Asia."

Ian Ayre, Liverpool's commercial director added: "Working with Turespaña makes absolute sense for Liverpool Football Club. Spain has had a huge influence on our club in the modern era, and thanks to our Spanish manager and Spanish contingent of players both past and present, we have developed strong links with the country. The link between Liverpool Football Club and Spain is recognised all over the world and we look forward to developing a number of initiatives."

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In addition, Havas Sports & Entertainment has been appointed by Turespaña as the business partner responsible for managing its sports marketing strategy worldwide.