Sportsman wins rights to German handball

06 August 2009 | By Adam Fraser

Contract summary

Length of contract: 1 year
Annualised value: US$200,000
Overall value: US$200,000

The Sportsman Media Group has won the contract to market the broadcast rights for the Bundesliga, Germany's top flight handball league.

The agency will market the league's international broadcast rights, as well as mobile and internet rights. Handball is a major sport in Germany, and the Bundesliga is one of the strongest handball leagues in the world.

"The Handball Bundesliga is a very prestigious German sports right and we are very happy to represent and distribute it globally," said Sportsman managing director Thomas Krohne. "We believe that this product has great potential."

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