Leading recruitment agency Sports Recruitment International has agreed a new strategic partnership with Asia Sports 2009 as it continues its global expansion.

Sports Recruitment International, a specialist executive recruitment consultancy dedicated to the international business of sport, will partner with Asia Sports 2009 to encourage talent identification, talent acquisition and the development of talent within the sports marketplace in Asia through its Asia Headquarters in Singapore.

"The potential of the Sports Industry in Asia is well documented but having worked within the region for the last 18 months, we recognise that there needs to be greater importance on the level of skills attributed to each position within the industry," commented Will Lloyd, co-founder of Sports Recruitment International.

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Tom Houseman, chief executive of Wharf House, one of the key figures behind Asia Sports 2009, added: "We are delighted to have established such a significant partnership with Sports Recruitment International. We are committed to ensuring that the business of sport in Asia achieves its full potential, and believe that investment in human capital must be part of any sports body's long-term strategy.

"The fact that Sports Recruitment International shares our vision gives us great cause for optimism as we roll out the full Asia Sports platform in the coming months."