The Uefa Champions League, the most lucrative club soccer tournament in the world, continues to pull in big-name sponsors, with Sony the latest to renew its deal.

The company's PlayStation brand will remain a sponsor of the tournament for the next three years. It is one of five major sponsors of Europe's top club competition. Each pays almost US$220 million for the association over the three-year period.

"We are very pleased that such a global player has chosen to renew its agreement with Uefa and with the Champions League,” said Uefa general secretary David Taylor. "This extension proves what a strong relationship we have and that the Uefa Champions League continues to be an important part of PlayStation's communication strategy."

The Uefa Champions League is club soccer's most lucrative and prestigious sports property. The season-long tournament generates some US$1.2 billion in annual revenue and distributes in excess of US$825 million of that in prize money to its participants. The tournament is broadcast in over 70 countries and in more than 40 languages.

An unprecedented and unique SportsPro report ranking the world’s 200 most valuable sports properties has identified the Uefa Champions League as the 13th most valuable sports property on the planet. For more information about SportsPro magazine, click here.