Sky Deutschland wins Europa League rights in Germany
18 June 2009 | By Adam Fraser
Contract summary
Length of contract: 3 yearsAnnualised value: US$13 million
Overall value: US$39 million
Sky Deutschland, the rebranded Premiere, has secured the rights to the Uefa Europa League in Germany for the next three years.
The rights, which give Sky Deutschland the choice of 205 Europa League matches, cover the competition, the new format of the Uefa Cup, from the beginning of next season until 2012.
Sky Deutschland has guaranteed to show every match featuring a German team, with many others offered across its sports channels. German club Werder Bremen reached the 2009 final, but was beaten by Shakhtar Donetsk.
Got an opinion on this story? Send your thoughts to comment@sportspromedia.com.
Popular articles
Hicks and Gillett left smiling despite fan discontent after Liverpool’s revenues soar by millions - 04 March 2010, Notes & Insights
Liverpool FC: Hicks’ sale plans hit a snag - 09 March 2010, Notes & Insights
Uefa partners welcome Champions League changes but lament Liverpool exit - 10 March 2010, Notes & Insights
The Bulldogs confirm Harvey Norman as coach sponsor - 11 March 2010, Deals
Liverpool FC: Christian Purslow is at Anfield ‘to sell the club, not run it’ - 16 March 2010, Notes & Insights
