English soccer club Sheffield Wednesday and The Children's Hospital in the city have signed a new sponsor - software company Wandisco.

Wandisco is the first platinum partner signed under a new scheme which sees sponsors back both the club and the hospital. The Children's Hospital are Wednesday's main partners, and their logo appears on the front of the club's kit.

Wednesday are former members of the Premier League, and have been champions of England on four occasions, but have spent the past several seasons in the lower divisions and currently compete in the second tier.

"We are delighted to become Sheffield Wednesday's first platinum partners, because there are genuine benefits not just for the club and ourselves but more importantly for The Children’s Hospital, Sheffield," said David Richards, chief executive officer of Wandisco. "Wandisco probably would not have partnered with a football club in a traditional sponsorship deal but the partnership with The Children's Hospital illustrates how much value the club attaches to its community. We are really pleased to establish a strong relationship with The Children's Hospital as platinum partners and look forward to doing our bit to help raise funds for and awareness of the hospital."

Sheffield Wednesday chairman Lee Strafford added: "We are delighted to welcome Wandisco as our first platinum partners and delighted to provide an avenue for more companies to forge strong relationships with The Children’s Hospital. Wandisco wanted to be involved with Sheffield Wednesday largely because of our partnership with The Children's Hospital Charity."