Shaq and LeBron attract SpongeTech to Cavaliers

25 October 2009 | By Adam Fraser

Contract summary

Length of contract: 1 year
Annualised value: US$200,000
Overall value: US$200,000

SpongeTech has signed yet another sports sponsorship, agreeing to back the Cleveland Cavaliers NBA franchise for the next season.

SpongeTech, which also sponsors the New York Knicks, multiple National Hockey League teams and eight National Football League teams, will receive significant courtside signage and media exposure through its association with the Cavaliers and the franchise's stars, including LeBron James and Shaquille O'Neal.

"We are continuing to build our brand presence in Cleveland as the Cavaliers are the fifth professional sports team that we sponsor in Ohio," said Steven Moskowitz, COO of SpongeTech, to Sponsorship News.

Got an opinion on this story? Send your thoughts to comment@sportspromedia.com.