SC Freiburg signs major Infront deal

24 November 2009 | By Simone Walker

SC Freiburg has signed a comprehensive deal with Infront Sports & Media subsidiary Infront Germany until the 2015/2016 season, covering all the club's commercial rights.

Infront becomes the club’s exclusive agency and will open an office in Freiburg. The agreement will allow Infront to strengthen the SC Freiburg sales force without actually buying out the club’s commercial rights.

Fritz Keller, member of SC Freiburg’s board of directors, said: “Infront is a household name in football marketing and the company can offer international experience and contacts as well as a strong operation in Germany.

"As SC Freiburg is economically sound, we can decide on our next steps in a considered manner. It made sense for us to get a strategic partner on board and to share the responsibility for marketing. The contract was initiated under the presidency of Achim Stockers and it will help us to remain competitive on the marketing side.”

Reinhardt Weinberger, managing director of Infront Germany, added: “Our club business in Germany has grown significantly during the past years. The agreement with SC Freiburg is once again proof positive that Infront is a sought-after partner in football, providing first class, tailor-made solutions for its clients. Together we will further raise the level of Freiburg’s commercial value.”

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