Roush Fenway Racing secures Fastenal backing
Contract summary
Length of contract: 3 yearsAnnualised value: US$250,000
Overall value: US$750,000
Roush Fenway Racing has signed a multi-year contract with fastener distributor Fastenal, to sponsor Carl Edwards in the Nationwide Series beginning in 2010.
Fastenal branding will appear on the No. 60 Ford for 15 races in 2010. A long-time Fastenal customer, Edwards is keen to representing the brand.
"I'm really excited about the partnership with Fastenal," said Edwards, the 2007 Nationwide Series champion. "It's special to me, because in 1999 the local Fastenal store in Columbia, Missouri was nice enough to let me bring in one of my first sponsorship proposals that I had ever given to anyone. They met with me and they treated me like a professional and I worked out a sponsorship deal with them. I used their storage bins, fasteners, drill bits and rivets for years on all my dirt cars. We won two track championships. I was really proud of that first sponsorship and I am proud to be back with them in the Nationwide Series. That's going to be neat."
Fastenal's executive vice president marketing, Cory Jansen, said: "Fastenal is proud to sponsor Carl Edwards and the No. 60 team beginning in 2010. Carl's on-track success and longstanding support of Fastenal makes him the perfect representative for our brand. We are looking forward to an exciting championship run with Carl and the entire No. 60 Fastenal team next year."
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