ANZ Stadium in Sydney has revealed Rebel Sport, Australia's largest sporting goods retailer, as its official merchandising agent.

The deal, thought to be worth up to US$1.5 million in profit sharing to the retailer, sees Rebel Sport become the stadium's eighth corporate partner for this year.  Rebel will be granted some parapet and LED signage, as well as the management of the stadium's shop.

ANZ Stadium, which played host to the Olympic Games in 2000, was previously known as Telstra Dome and Stadium Australia.

The stadium this year will host two Socceroos Fifa World Cup Asian Qualifiers, NRL Grand Final, State of Origin Game II, Bledisloe Cup as well as Waratahs, Sydney Swans , Bulldogs, South Sydney and Parramatta home matches.  

In all, some 1.5 million people flow through its turnstiles each season.