Real Madrid sponsor revs up MotoGP backing

13 July 2009 | By Adam Fraser

Contract summary

Length of contract: 1 year
Annualised value: US$1.6 million
Overall value: US$1.6 million

Bwin, sponsors of famous sports teams such as AC Milan and Real Madrid, have extended their partnership with MotoGP, signing a deal with Dorna, MotoGP's commercial rights holder.

The online gaming company will be title sponsor of the Gran Premio de España in Jerez and the Grande Premio de Portugal in Estoril, as well as backing the Grands Prix of Misano and Brno. Its branding will feature on track, in the pit lane, at the starting line and on the podium, as well as on television interview backdrops.

"As we are fully committed to the FIM MotoGP World Championship we are proud to pursue our partnership with Dorna Sports," said Bwin head of sports marketing Andrea Gaudenzi. "MotoGP broadcasting reaches hundreds of millions of viewers throughout Europe and the world. It has become one of the most exciting sports events out there and fits perfectly to the Bwin brand."

Dorna's managing director Pau Serracanta adds: "During the years of our partnership Bwin has proved to be a significant and reliable partner for MotoGP with lots of drive and innovation. No question, Bwin provides MotoGP with extra horsepower."

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