Horse racing broadcaster Racing UK has signed Ruby Walsh, widely hailed as one the best jump jockeys in the world, as the channel's ambassador.

Walsh's celebrated roll of honour includes two John Smith's Grand National victories, on Papillon and Hedgehunter, as well as an astonishing 24 winners at the Cheltenham Festival, including a record-breaking seven successes at last year's renewal.

The Irishman has signed a three-month deal to sport Racing UK branding and represent the channel throughout the media.

"I'm delighted to be working with Racing UK," commented the 30-year-old. "Winning any race at the Cheltenham Festival is a special thrill for a jockey and Racing UK is the only channel to show every race live, and the coverage is renowned for its in-depth analysis and uninterrupted programming."

Racing UK commercial director Nick Mills said: "Ruby Walsh has dominated jumps racing in recent years and has incredible firepower at his disposal. We are delighted such a talent was so quick to put his name to Racing UK and he is a perfect ambassador for the channel. We now have one the best jumps jockey in the world in Ruby and a rising star in Aidan Coleman in the Racing UK stable, and we look forward to working with both over the coming months.”

The deal is a strategic step for Racing UK, which has quickly and successfully rebuilt its status as an independent broadcaster after the demise of pay-TV partner, Setanta, last year.