Premier League’s international rights on the rise again

07 October 2009 | By Adam Fraser

Contract summary

Length of contract: 3 years
Annualised value: US$77.6 million
Overall value: US$233 million

England's top Premier League clubs can expect another increase in television revenues after the league secured a larger broadcast package in Malaysia with Astro All Asia Networks and ESPN.

The deal, worth US$233 million according to the Malaysian press, is just the latest increase from an overseas market for the Premier League in the latest round of bidding, covering the 2010/11 to 2012/13 seasons.

The league's international rights have been an ever-more lucrative revenue stream for the top clubs. Last year, Manchester United and Liverpool topped the list of television earnings, with the Premier League champions collecting UK£51.5 million. Liverpool also broke the UK£50 million mark, albeit narrowly, collecting UK£50.1 million. Both clubs can expect those amounts to increase next year when the new rights cycle begins.

The 20 Premier League clubs collected a total of UK£790 million, with UK£70 million of parachute payments made to clubs relegated into the Championship and a further UK£136 million distributed throughout the game.

"Malaysian football fans can continue to look forward to the best sporting action from around the world on Astro," said Astro chief operating officer Henry Tan said.

Got an opinion on this story? Send your thoughts to comment@sportspromedia.com.