Emmitt Smith, one of the most decorated running backs in the history of the National Football League, has extended his representation agreement with agency Octagon and premier brand building firm Advantage Marketing Group.

The two companies will work together on 'furthering Smith's position as a successful businessman and active philanthropist', as well as looking to secure him commercial and media opportunities.

"I have always believed that establishing a team who works together and shares a common vision gives you the best opportunity to be successful," said Smith. "I am excited that Octagon and AMG present a strong combination that will help me achieve all of the goals I set out to accomplish following my NFL career."

Phil de Picciotto, Octagon's president of athletes & personalities, added: "Emmitt is a rare talent whose passion for his business and career endeavors is only matched by the energy he exhibited every game in his stellar NFL career. We look forward to expanding Emmitt's commercial and charitable interests so he can continue his mission to make an impact in the lives of others."