New York Mets look Sharp with new stadium deal
Contract summary
Length of contract: 3 yearsAnnualised value: US$3 million
Overall value: US$9 million
Citi Field, the new home of Major League Baseball (MLB) side the New York Mets, will be equipped with more than 800 televisions by Sharp, the international electronics company. It represents further investment in the sport from Sharp, already the official HDTV of Major League Baseball, which has worked with the Mets for a number of years. The new deal will run for three years.
In addition to the provision of televisions, Sharp will receive significant branding space at Citi Field, a permanent position on the scoreboard and presence on the Mets' website. The company will also be title sponsor of the Mets/Sharp Electronics Student-Athlete Leadership Conference Series, a programme that provides drug and alcohol abuse prevention education to more than 15,000 New York schoolchildren.
"Sharp's provision of the finest HDTVs will enhance our fan experience throughout Citi Field," said Dave Howard, executive vice president of the Mets. "Beyond the ballpark, collaboratively with Sharp, we will grow the Mets/Sharp Electronics Student-Athlete Leadership Conference Series to affect thousands of youngsters in our community."
Andrew Kritzer, associate vice president of Sharp, said: "Our relationship with the Mets is one of the longest standing local partnerships in Sharp's company history in the US. We truly value the relationship that we've forged with the Mets that allows us to both enhance the fan experience in a way that only Sharp can, and to team up for an important programme for the community."
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