New sponsor backing Milwaukee Bucks

30 November 2009 | By Adam Fraser

Contract summary

Length of contract: 2 years
Annualised value: US$100,000
Overall value: US$200,000

The Milwaukee Bucks have secured a new sponsor, with Sonic drive-in restaurants signing on to back the National Basketball Association franchise.

The deal will see Sonic take significant signage around the Bradley Center, including courtside and concourse signage. Sonic has more than 3,500 drive-ins nationwide.

"The state of Wisconsin is passionate for its sports so Sonic is excited to become a new member of the Milwaukee Bucks team," said Tim Sparks, vice president of operations for Twilight Burgers to NBA.com. "Through in-arena advertising and promotion, the Sonic brand and its new locations will be prominently displayed and communicated to the Bucks/NBA fan for the 2009-2010 season. We look forward to a mutually beneficial relationship for years to come."

John F. Steinmiller, Bucks vice president of business operations, added: "We are pleased to have Sonic join our Milwaukee Bucks roster of valued sponsors. The unique Sonic brand represents a great, fun experience and fits perfectly with the Bucks in-arena experience."

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