New partner for New England Patriots

29 July 2009 | By Adam Fraser

Contract summary

Length of contract: 1 year
Annualised value: US$400,000
Overall value: US$400,000

The New England Patriots have signed a licensing deal with Team Grill that will see its logos and team colours featured on a range of the company's products.

The grills, which cost between US$600 and US$1500, will be available for purchase at the Patriots Pro Shop and online.

"As a New England company and loyal Pats fans, we are thrilled that the New England Patriots will become the first professional football franchise to be featured on the Team Grill product line," said Frank Azzolino, president of Team Grill. "The Patriots fan base is as passionate as they come. We can't wait to introduce the new Patriots BBQ grills at Patriots training camp this week and show the fans that when you're grilling with Team Grill, every day is game day."

Murray Kohl, vice president of sales for the New England Patriots, added: "We are happy to partner with Team Grill to introduce a high-quality product that will allow our fans to take their game day celebrations to the next level with a new, unique way to demonstrate their Patriots pride."

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