Two Nashville sports properties, the Nashville Predators NHL team and Nascar outfit Baker Curb Racing, have formed a strategic marketing alliance. The agreement will initially “focus on sales and marketing, but may further expand to include other initiatives in the future.”

The idea is that the Nascar Nationwide Series team will be able to promote its sponsors at a local level through the Predators, while the Predators’ brand will get national exposure for existing and potential sponsors.

“Partnering with another locally owned and operated professional sports franchise whose fan base has similar demographics to those of NASCAR allows us to provide current and prospective marketing partners year-round exposure both locally and nationally,” said Baker Curb Racing’s president Matt Crews.  In addition, the exposure created locally will help us immensely in our efforts to become a more visible part of the Nashville professional sports landscape.”

Predators’ president of business operations Ed Lang added: “With this partnership we are effectively opening a line of communication to a broader base of potential sponsors. Baker Curb, the Predators and the SommetCenter will now be able to provide exposure and create visibility for Fortune 500 companies on a local as well as a national level.

"Together we can bring a lot more to the table for local businesses than we can individually.”

The deal is thought to have no cash-value.