Nascar team secures four-race primary sponsor
Contract summary
Length of contract: 1 yearAnnualised value: US$500,000
Overall value: US$500,000
The SS Green Light Racing team has secured a new primary sponsor for four Nascar Camping World Truck Series events.
The Inthinc company will feature its Tiwi brand on driver Chad McCumbee's No. 07 Chevrolet at Dover International Speedway, Texas Motor Speedway, Chicagoland Speedway and Las Vegas Motor Speedway.
Tiwi is a system designed to mentor and monitor young drivers as they develop critical driving habits. It is an onboard computer with the power to instantly alert and instruct young drivers while, at the same time, enabling parents to receive real-time location and safety notifications by phone, text or email. The system has been used as Nascar's lap-counting device for the last two years.
"How many drivers who say they are proud to have their sponsor on board are able to mean it literally?" said McCumbee. "I have always been proud to have the Tiwi brand on board because I know their crash data recorders have contributed significantly to the safety of our sport. As a driver, there's nothing more important than safety. Not only is Inthinc keeping drivers safe on the track, they are also keeping others safe on the roads by reducing accidents and encouraging positive driving habits."
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