McKee Foods will pay a multi-million dollar sum to brand Marcos Ambrose's No. 47 JTG-Daugherty Racing Toyota Camry with its Little Debbie brand for the whole of the 2010 Nascar Sprint Cup.

Ambrose, the 'Awesome Aussie', is a two-time V8 Supercar champion who has secured five top-ten finishes in his first season of Nascar Sprint Cup racing. He is currently 18th in the standings for the 2009 season. Exact financial terms were not revealed, but industry experts placed the partnership at around US$10 million.

"Marcos is a tremendous driver and a great spokesperson for our Little Debbie brand," said Chris McKee, EVP of marketing & sales at McKee Foods. "Little Debbie is all about adding simple fun and enjoyment to life and Marcos' ever-present smile and upbeat attitude really illustrates our brand message.

"We are impressed with his performance in his first full season in Nascar Sprint Cup racing and we are excited about the possibilities for next year. 2010 will mark the 50th anniversary of the Little Debbie Brand – so it's a big year for Little Debbie and I think it is going to be a big year for Marcos and JTG-Daugherty Racing."

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2010 will be the fifth consecutive season that Little Debbie has been a business partner with JTG-Daugherty Racing. Team co-owner Tad Geschickter added: "Little Debbie is a great, family-oriented brand and we are proud to help promote their products. In a year when many sponsors are leaving the sport, I'm thankful for their continued support of our team. We look forward to rewarding them with an even bigger return next season on the track and in the stores."