Length of contract: 6 years | Annualised value: US$50,000 | Overall: US$300,000

MP & Silva has agreed a deal with the International Archery Federation (FITA) that will see the agency distribute the media rights to all major archery events for the next six years.

The deal is the first time in FITA's 78-year history that it has agreed such a partnership.

It aims to 'expand archery's media visibility' as well as securing new corporate sponsors for major events.

"We are pleased to seal this agreement with MP & Silva as we will be able to tap into their proven expertise and experience in international media distribution, which will help us grow our global footprint and access new markets," said Professor Ugur Erdener, president of FITA.

"This partnership is crucial for the next stage of our growth and represents a big step forward as MP & Silva will allow us to build our presence, visibility and popularity through new and expanded media agreements."

Andrea Radrizzani, group chief executive officer at MP & Silva, said: "Historically, archery is one of the world’s oldest sports and has come a long way to evolve itself into the modern and competitive precision sport of today.

"We are confident that we can help take FITA to the next level through this agreement.

"Archery has been an Olympic sport for well over a century now, and by remodeling its distribution and commercial strategies and embracing new distribution platforms, we are confident that not only does archery stand to capitalise on new revenues opportunities, but will also help attract new fans to the sport."