Motocross and SuperMoto to be screened across Asia
Contract summary
Length of contract: 2 yearsAnnualised value: US$400,000
Overall value: US$800,000
Youthstream, FIM's Motocross World Championship commercial rights holder and promoter, has secured a partnership with ESPN Star Sports that will see the Motocross and SuperMoto World Championship screened across Asia from 2009 until 2011.
The entirety of both the 2010 and 2011 series will be broadcast both live and delayed, with highlights of the 2009 season shown to build up to next year's season.
"This is an outstanding partnership with ESPN Star Sports - the biggest sport content provider in Asia," said Giuseppe Luongo, the president of Youthstream. "It is another important step to bring the FIM Motocross and SuperMoto World Championships to a truly global audience, and it is perfect for the evolution of our sport as this covers all the territories where we intend to bring the Grand Prix events in the future.
"This will give all the teams, riders and organisers another opportunity to find international sponsors. Youthstream is very proud to have a partner such as ESPN Star Sports and we look forward to an exciting working relationship," he continued.
Manu Sawhney, managing director of ESPN Star Sports, added: "We are delighted to flag off our partnership with Youthstream and the FIM. ESPN Star Sports is the home for motorsports fans in Asia with our stellar line-up of leading motor sports events. These two exciting championships showcased across our various platforms will further build this genre and enrich fans' experience."
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