Microsoft’s partnership with Seahawks broken on Twitter

17 September 2009 | By Adam Fraser

Contract summary

Length of contract: 1 year
Annualised value: US$1 million
Overall value: US$1 million

The Seattle Seahawks have agreed a new partnership with Microsoft, in a deal revealed on Twitter by the team's quarterback Matt Hasselbeck.

Hasselbeck posted a photo of his new practice jersey with a patch advertising Microsoft's Bing search engine. Microsoft co-founder Paul Allen owns the Seahawks.

"For the record - big fan of Bing.com," wrote Hasselbeck in another message.

The NFL and NBA are now allowing teams to sell sponsorship of their practice jerseys to raise additional revenues.

"The Seahawks and Bing are a perfect brand match and we’re proud to connect the "decision engine" with our decision engine - the coaches and players on the practice field," said Seahawks chief executive Tod Leiweke. "We viewed the available space on our practice jersey as sacred, not simply a billboard opportunity, and reserved it for only a truly authentic brand match with a partner that shares our core values. There is not a better fit in our minds than with our friends and neighbors at Microsoft and Bing."

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