McDonald’s signs multi-million partnership

15 October 2009 | By David Cushnan

Contract summary

Length of contract: 3 years
Annualised value: US$890,000
Overall value: US$2.69 million

The Football Association of Thailand has signed a sponsorship agreement with fast food giant McDonald's. The three year contract will begin from November and was announced at a major function in Bangkok involving current Thai internationals.

Although Thailand have not qualified for next year’s World Cup, the country’s Football Association has persuaded former Manchester United and England midfielder Bryan Robson to become Thailand’s new manager.

McDonald's, who will pay around Bt25 million (US$746,000) in cash, plus around Bt5 million (US$149,000) in products, join the likes of Chang and Nike as sponsors of Thai football. Excluding McDonalds the other sponsors are believed to provide the Thai Association with around Bt80 million (US$2.3 million) annually.

The overall value of the McDonald's deal is Bt90 million (US$2.69 million)

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