Manchester City heading to Abu Dhabi for three friendlies
Contract summary
Length of contract: 3 yearsAnnualised value: US$500,000
Overall value: US$1.5 million
Manchester City, the English soccer club owned by the ruling family of Abu Dhabi, has agreed another lucrative commercial partnership with a company from the emirate.
MAN Ferrostaal, a global provider of industrial services owned by Abu Dhabi's International Petroleum Investment Company (IPIC), will sponsor the team for the next three years. Its branding will appear on perimeter advertising at the club's stadium in all home games.
The deal will also see Manchester City head to Abu Dhabi to play three friendlies against Bundesliga clubs in the summers of 2010, 2011 and 2012. International agency Sportfive will help organise the games.
- Manchester City set for big cash injection
- Manchester City chief outlines plans for financially prudent future
"We are delighted to become partners with a company of the calibre of Ferrostaal," said Garry Cook, chief executive of Manchester City. "They are embarking on an exciting period in their history just as Manchester City has entered its own bright new era. As a premium company, with world recognition in its field, Ferrostaal gives us the opportunity to continue to grow globally."
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