Lucozade invest in grass-roots English soccer club

04 January 2010 | By Adam Fraser

Contract summary

Length of contract: 1 year
Annualised value: US$5,000
Overall value: US$5,000

Lucozade, a multi-million dollar sponsor of the Premier League, has signed a 'Premier League-style' sponsorship deal with a club at the other end of the English soccer pyramid.

Coton Green will receive a season's supply of Lucozade Sport products, a sponsored kit, training sessions from Premier League coaches and advice from sports scientists after beating more than 3,000 teams to the sponsorship, announced live on radio station TalkSport.

Coton Green spokesman Aaron Cartwright confirmed that the deal will be worth more than £3,000 to the club over the course of the season. As part of the deal, the club will also play a match at a Premier League stadium.

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