The Los Angeles Sparks have become the second Women's National Basketball Association team to secure an official jersey sponsor.

The team will be sponsored by Farmers Insurance for the next three years in a deal signed hot on the heels of the Phoenix Mercury's deal with LifeLock. The two sponsorships come as part of a league initiative aimed at increasing revenue. The league will now focus on helping other teams to sign similar deals.

"We are very excited to be on the cutting edge of this type of sponsorship with a major sports franchise in a major market. What made it even more attractive is that the Sparks reach a primary demographic in our marketing strategy – the women's market – not only in LA, but throughout our operating territory," said Farmers chief marketing officer Kevin Kelso.

The partnership will also include signage and media promotions. "We are honored to be partnering with a company the caliber of Farmers Insurance, which for the last 81 years has been working to improve the lives of families and communities in Southern California and across the country," said Sparks president Kristin Bernert.

WNBA president Donna Orender added: "We are pleased that the appeal and value of the WNBA will be utilized to its fullest behind this new partnership between the Sparks and Farmers Insurance. Strong brands continue to be attracted to the league, not only for its elite athletes, outstanding entertainment, and high level of play, but also for its authentic connection to communities, families, and women."