London Wasps have signed the most lucrative commercial partnership in their history, agreeing a two-year, seven-figure partnership with technology providers EMC.

The partnership, worth UK£1 million (US$1.65 million) in cash and services, is an expansion of the existing association between the two parties that has made EMC an official partner of the Guinness Premiership rugby union club for the past two seasons. EMC's logo will now adorn the front of the team's shirts.

"London Wasps are delighted to confirm EMC as their club sponsor ahead of a season that marks powerful intent both on and off the pitch," said Mark Rigby, Wasps executive chairman. "Partnering with a hugely impressive global brand for the next two seasons, today's announcement not only stands as a marker for our future but also our history, securing our highest-ever value commercial partnership through the £1 million agreement. Given the current financial climate, this undoubtedly shows a combined strength of two brands that not only have reciprocal commercial appeal but whose values come together so robustly.

"EMC's expertise provides us with a fantastic opportunity to look closely at how we use information and how we can really unlock, even more significantly, the value of our business and the information that we hold. In turn we hope that this will impact our supporters and increase their interaction and enjoyment with the club."

Adrian McDonald, vice-president and general manager, EMC UK & Ireland, added: "EMC is excited to build on its long-standing partnership with London Wasps, a high-profile, internationally renowned rugby club with a long and celebrated history. Our shared values of leadership, teamwork and passion for excellence make EMC and London Wasps truly premiership partners with tremendous potential for growth and achievement.

"Our relationship with London Wasps provides an exceptional platform for EMC to further develop our brand and business relationships. Both in the UK and internationally, we see rugby continuing to grow, both in terms of support and media coverage, whilst also maintaining its traditionally strong following amongst our target audience of business managers and decision makers. With an outstanding track record of success, and very strong international representation, London Wasps are the clear partner of choice for a global market leader such as EMC. As we move into this next phase of our relationship with London Wasps, our ambition is to explore together the possibilities for improving  the Club experience for fans, players, coaches, staff and business partners via a more effective and innovative use of information.

"We at EMC are looking forward to being an integral part of this winning club ahead of what promises to be a hugely exciting season."