Australian company Kooga has secured another high-profile apparel partnership, and will supply the Western Bulldogs Australian Football League club.

The deal, reportedly worth US$1.7 million over the next four years, is the first time the company has partnered with an Australian Rules Football team. Local press reports claim the deal is worth five times more than the Bulldogs' existing agreement with Diadora.

• Kooga replaces Canterbury as Australian kit partner
• Kooga becomes official kit sponsor for Queensland Rugby

"When looking for our first professional team in the AFL it was important to us to find a club that shared our vision for quality, service and innovation," said Kooga managing director Tyron Brant. "The Bulldogs are a club on the move who are forward thinking and with a proud tradition - this mirrors the Kooga brand."

Western Bulldogs general manager of business development, Bruce Kaider added: "The opportunities from the partnership will provide significant benefits both on and off the field; Kooga will provide our playing group with products that will lead the market through innovation. This should certainly provide the Bulldogs with that all important edge on the competition."