Joy of six for Royal Bank of Scotland
Contract summary
Length of contract: 4 yearsAnnualised value: US$7 million
Overall value: US$28 million
Despite record losses of around US$38 billion, the Royal Bank of Scotland has signed a new four-year deal with rugby union's Six Nations Championship worth nearly US$28 million.
The bank has sponsored the Six Nations Championship, which features England, Scotland, Wales, Ireland, France and Italy, since 2003, in which time the competition's television audience has increased by more than thirty per cent.
"The RBS Six Nations sponsorship has been selected to meet very specific business objectives within the six competing nations," said a spokesman for the bank, which claims the event generates more than half a billion dollars for the UK economy every year.
"We recognise the need to ensure that our sponsorship activity reflects the process of restructuring.
"We are trying our best to strike the appropriate balance within the constraints of both contractual obligations and, of course, maintaining the benefit of some key activities to our customer businesses."
The bank admitted that its range of sponsorships were under strict review, saying: "It is no surprise that we are reviewing what we do, given the current financial environment."
Popular articles
Tottenham Hotspur appoint new club secretary - 03 March 2010, Movers & Shakers
Liverpool FC and Everton FC officials will sit down today to discuss stadium plans - 01 March 2010, Notes & Insights
Hicks and Gillett left smiling despite fan discontent after Liverpool’s revenues soar by millions - 04 March 2010, Notes & Insights
Liverpool FC: Hicks’ sale plans hit a snag - 09 March 2010, Notes & Insights
West Bromwich Albion man heading to Tottenham Hotspur this summer - 03 March 2010, Notes & Insights

