EHF Marketing, the marketing arm of the European Handball Federation, has signed fashion brand Jack & Jones as a sponsor for the 2009/10 season.

The agreement will see Jack & Jones' branding appear in handball arenas across Europe throughout the 2009/10 EHF Men's Champions League. The company will receive advertising space on and around the arenas, as well as involvement in a range of promotional activities during the matches.

"We are very happy to sign a deal with Jack & Jones," said Peter Vargo, managing director of EHF Marketing. "The EHF Champions League is highly attractive for the young adult generation with its immense energy and spectacular action. Jack & Jones shares similar values and we are confident that this partnership will prove successful for both parties."

Per Strandbygaard, marketing manager for Jack & Jones, added: "We can use this sponsorship to promote our sports line. We recently launched Jack & Jones Premium Tech which targets active and sporty guys. Handball is energetic and powerful and that's why it only seems natural for us to team up with the EHF Champions League."