IOC secures another broadcast partner for 2010

19 October 2009 | By Adam Fraser

Contract summary

Length of contract: 1 year
Annualised value: US$250,000
Overall value: US$250,000

The International Olympic Committee has signed a partnership that will see the Vancouver Winter Olympic Games and the Singapore Youth Olympic Games next year broadcast in Chinese Taipei.

ELTA Technology has acquired the broadcast and exhibition rights across all broadcast platforms, including free-to-air television, subscription television, radio, the internet and mobile phone. ELTA screened the 2008 Beijing Olympics in Chinese Taipei.

"We are delighted to be working with ELTA to bring extensive coverage of the Winter Games to Chinese Taipei for the first time, as well as coverage of the first ever Youth Olympic Games, which will be held in Singapore next summer," said IOC president Jacques Rogge.

Sally Chen, chief executive of ELTA, added: "We are excited to bring both Olympic events to our audiences following the success of the Beijing 2008 Olympic Games. We shall enable coverage of the Games to all audiences via different media and services. For the first time in Chinese Taipei, the Winter Games will be experienced by viewers in full."

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