IOC agrees lucrative broadcast partnership in Spain

06 September 2009 | By Adam Fraser

Contract summary

Length of contract: 3 years
Annualised value: US$33.3 million
Overall value: US$100 million

The International Olympic Committee has secured a US$100 million broadcast agreement in Spain, as it nears a decision on whether the country will host the 2016 Games.

The broadcast deal, which includes the rights to the Sochi 2014 Olympic Winter Games as well as the 2016 edition, sees RTVE, Spain's public service broadcaster, acquire the broadcast and exhibition rights across all broadcast platforms, including free-to-air television, pay television, radio, online and mobile.

The IOC will decide next month on whether the Games will be held in Madrid, Chicago, Rio de Janeiro or Tokyo.

"We are delighted to be continuing our relationship with RTVE, who have done a fantastic job for many years promoting the magic of the Olympic Games across Spain and helping to promote Olympic sports," said IOC president Jacques Rogge.

Luis Fernández, president of RTVE, added: "RTVE believes in the value of all and each one of the sports, and in the right of all citizens to enjoy the Olympic Games through their radio, television and interactive public service media. We will do our best. The Beijing Olympic Games have been very successful; those of 2014 and 2016 will be also."

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