Indian archery hits bullseye with Sahara

23 July 2009 | By Simone Walker

Contract summary

Length of contract: 4 years
Annualised value: US$200,000
Overall value: US$800,000

Sahara India Pariwar, a long-term sponsor of Indian cricket and hockey, has added archery to the sports it backs in the country.

The company, which is spending US$1 million to support boxing and wrestling in the country over the next four years, will offer incentives to India's top ten archers each year and be title sponsor of the Senior National Archery Championship for the next four years.

"To excel in the international arena, sports and sportsmen require our support, encouragement and emotional backing," said Subrata Roy Sahara, managing worker and chairman of Sahara India Pariwar. "Our support to archery is an effort in this direction."

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