India cricket captain M.S. Dhoni has been signed to represent Emami, partnering with Bollywood actress Preity Zinta, who part-owns the Kings XI Punjab Indian Premier League franchise.

Zinta had already broken the news to her thousands of followers on social networking site Twitter. The pair, two of India's most recognisable and popular celebrities, will endorse the soon-to-be-launched edible oils range from Emami, which will include soya, mustard rice bran, palm and sunflower.

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Dhoni and Zinta are believed to have signed three-year contracts with the company.