IMG has reached a three-year deal with the NFL that sees it become the exclusive agent to license select NFL television rights, including the Super Bowl, in certain international markets.

The international agency will sell the local language rights to a selection of games throughout the year, as well as NFL Films content, within Europe, Africa, the Middle East, Latin America and the Caribbean. IMG's rights will cover 38 countries in Europe, including Spain, Italy, Germany and France; 23 countries in Latin America, including Argentina and Brazil; as well as numerous countries in the Middle East and Africa, and Australia and New Zealand. IMG will also distribute NFL Network and NFL Sunday Ticket in each of these regions, except for Europe. The NFL will continue to manage all other rights within these countries and territories and the remainder of the media business around the world.

"We are pleased to partner with IMG to continue to grow our international distribution of NFL programming," said NFL executive vice president Steve Bornstein. "We are excited to deliver more games and content to NFL fans around the world."

IMG chief executive Ted Forstmann added: "The selection of IMG by the NFL, one of the most prestigious sports leagues in the world, is a reflection of the long standing, excellent relationship we have had with the league, and a recognition of their confidence in our ability to maximise the value of these much sought after assets."

In 2008, 134 broadcasters in 231 countries and territories offered NFL games and programs to fans worldwide including a live Super Bowl broadcast in 34 different languages around the globe.