IEC and Mediatec join forces in soccer contract

19 May 2009 | By Adam Fraser

Contract summary

Length of contract: 3 years
Annualised value: US$1 million
Overall value: US$3 million

IEC in Sports and Mediatec Dream Team will partner to produce the Super League, the top level of soccer in Switzerland.

The two companies will cooperate on more than 500 matches over the next three years, after sealing a contract that runs until the end of the 2011/12 season. The deal comes as IEC, owned by French media conglomerate Lagardere, seeks to expand its production activities, and was negotiated by Teleclub AG.

"We are delighted to have been entrusted with this prestigious appointment, which once again underlines the expansion of our production activities," said Jonas Persson, CEO of IEC in Sports. "We have enjoyed a very productive and positive dialogue with Teleclub throughout the tender process and the agreement only took about a month to complete. Our responsiveness and efficiency in providing a solid and competitive alternative were the keys in winning this contract."

IEC and Mediatec's production partnership include Swedish Ice Hockey and a number of tennis tournaments. PA Gullö, Mediatec chief executive, added: "Our goal is to further expand our production business in Europe and IEC in Sports is the ideal partner to help us harness our ambitions. Switzerland is a leading European TV market and we are very enthusiastic and focused on the work that lies ahead. Having had over 80 employees on-site in Switzerland for the recent IIHF Ice Hockey World Championship production, we have certainly benefitted from a head start in the preparation and planning of the upcoming Axpo Super League production, and we really enjoy working in this beautiful country."

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