Partnership allows country’s tourism ministry to utilise Liverpool star’s image rights.
Bookmaker renews backing of domestic club soccer tournament until 2019/20.
Global Nations League also mooted as part of US$25 billion proposal.
Rolling sports business news wrap: Every deal, every day.
US soccer’s top flight to open new line of revenue from 2019.
Additional UK£100m comes in wake of latest construction delays.
Dutch and Belgian officials in preliminary talks over cross-border competition.
Serie A soccer club renew with fashion brand for 2018/19 season.
Gamer will collaborate with LeBron James as part of sportswear endorsement deal.
Football franchise claim NFL’s second casino partnership.
International streaming platform to show more than 2,000 hours of live golf each year.
Branded cameras to provide above-the-rim coverage at the United Center.
Banking group replaces RBS-owned Natwest after single year.
Digital agency to service AELTC as full-year operation.
Club vice-chair accuses owners of failing to realise venue’s commercial potential.