Gilbert has won the contract to supply match, training and replica balls for the Rugby World Cup 2011 and Rugby World Cup 2015.

"The tender process was extremely competitive. The decision to award the contract over two tournaments is an exciting prospect for both RWCL and Gilbert, enabling promotion of the RWC brand over the next six years through marketing activation and sales," said RWCL chairman Bernard Lapasset.

"The appointment of Gilbert as official match and replica ball suppliers further underlines the global prestige and appeal of a tournament that is now the world's third largest sporting event." 

A new ball design has been unveiled, which will be used in the 48 World Cup matches in New Zealand. The design features the RWC blue and green branding, and incorporates a distinct New Zealand feel.

"We believe the official branding for RWC 2011 is a vibrant connection between the tournament and the host country. The look and feel brings to life the New Zealand flavour of the tournament and this is perfectly reflected on the official ball design," added Lapasset.

Richard Gray, Gilbert sales and marketing director, commented: "This decision is great news for Gilbert and underlines our commitment to rugby since 1823. Gilbert has enjoyed a long and successful relationship with the International Rugby Board at every level since 1995 but the unprecedented awarding of this two-tournament contract is recognition of the work of the entire Gilbert team and a testament to the consistent quality and the outstanding performance of our products. We are all very proud of the achievement which truly cements our position as the world's premier rugby ball manufacturer."

Andrew Challis, Gilbert brand manager, added: "Gilbert has repeatedly pushed the boundaries of match ball development and for RWC 2011, the official match ball will deliver another step forward in rugby ball design and technology. In support of the commercial efforts of RWCL, we will be marketing the full range of RWC 2011 Rugby ball merchandise to every rugby playing country of the world."

Gilbert joins fellows sponsors LIM (official licensees), Russell McVeagh (official law firm) and worldwide partners Emirates Airline, MasterCard and Heineken.