IMG Schweiz, the company's Swiss division, will represent Formula One driver Nick Heidfeld in the country.

The BMW driver lives in Switzerland, and his Formula One team is half-based in the country. BMW has confirmed it intends to make extensive use of Heidfeld in advertising campaigns in Switzerland, but partnership with IMG is likely to open up a range of new opportunities for him, despite the fact he is far from troubling the top of the world championship table.

Heidfeld joins a wide range of clients signed to IMG Schweiz, including Olympic cycling gold medallist Fabian Cancellara and Andreas Küttel, who won the ski jumping world championship earlier this year.

The driver is currently looking forward to his home race, the German Grand Prix at the Nürburgring, and hoping that he can improve on a season that has seen him take six world championship points from eight races. "There is always a spark of hope," he said. "We know that we will make another step forward there."