Flamengo break Corinthians’ shirt sponsorship record

05 January 2010 | By Adam Fraser

Contract summary

Length of contract: 1 year
Annualised value: US$12.5 million
Overall value: US$12.5 million

Flamengo, crowned champions of Brazil's Campeonato soccer league late last year, have secured a Brazilian record shirt sponsorship agreement with Batavo.

The agreement, worth some US$12.5 million, beats the previous shirt sponsorship record, which also involved Batavo and was set just last year, by around US$4.5 million. That deal saw Batavo sponsor a Corinthians side including legendary striker Ronaldo.

Flamengo, which claims to have 35 million supporters, are one of just three clubs to have never been relegated from the Brazilian top-flight. The team have been crowned Brazilian champions on six occasions. 2009's title was decided in the last game of the season, a 2-1 victory over Gremio.

Corinthians, meanwhile, expect to beat the US$12.5 million figure when they announce their own new shirt sponsor.

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