Activision's music experience, DJ Hero, was featured in the Nascar Sprint Cup Series (NSCS) on Martin Truex Jr.'s Chevrolet last weekend.

Earnhardt Ganassi Racing, together with Felix Sabates, partnered with Activision Publishing and Target to promote the new interactive game.

"Our partnership with Activision and Earnhardt Ganassi Racing at Lowe's Motor Speedway offered race fans a sneak preview of the new DJ Hero game in a very exciting setting," said Mark Schindele, senior vice president, Target.

Truex Jr., in his sixth season driving the No. 1 Chevrolet for Earnhardt Ganassi Racing, has a total of 147 starts in the NSCS, with one win, 12 top-five finishes, 34 top-ten results and three pole awards.

"Playing videogames has always been a favorite activity of mine, and I can't wait to get my hands on DJ Hero," said Truex, Jr. "We've had some great partners on our Chevy this year, including two of Activision's biggest hits, Guitar Hero Smash Hits and Guitar Hero5. They were both awesome, but I've really been waiting on DJ Hero to hit the shelves. I know Nascar fans are going to love both the game and our car."