Delta Air Lines, the world's largest commercial operator, has signed a new long-term agreement with Madison Square Garden, becoming the world-famous arena's official airline and first 'Signature Partner'.

Madison Square Garden is home to the New York Knicks NBA franchise, the NHL's New York Rangers and the WNBA's New York Liberty. Delta will back all three as well as College Basketball and the Concert Series at MSG, and have an integrated presence on MSG network and across the Garden’s collection of websites, blogs and social networks.

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To launch the partnership, Delta and MSG will be running a promotion offering fans the opportunity to win great seats at Madison Square Garden venues and on Delta flights in the upcoming months.

"Delta's new relationship with Madison Square Garden allows us to continue supporting venues, events and organizations that make New York the capital of the world, especially at a time when Delta is committed to being the preferred airline for New Yorkers," said Gail Grimmett, senior vice president, New York, for Delta Air Lines.  "Delta is honoured to be the Official Airline of MSG and all its venues – including the renovated Garden - as we become part of the pulse of New York City."

Scott O’Neil, president, MSG Sports added: "This historic relationship was a perfect match bringing together the world's largest airline and the world's most famous arena.  We look forward to helping Delta establish an even greater presence in New York by becoming the official airline of our professional sports teams - the Knicks, Rangers and Liberty - and our iconic venues including Madison Square Garden, Radio City Music Hall and the Beacon Theatre."